1. Introduction

This Data Usage Policy explains how PrimeSkill Fashion Hub Ltd collects, uses, and manages customer data in a responsible, transparent, and lawful manner.

We are committed to ensuring that all data is processed ethically and in compliance with applicable data protection laws while enhancing your shopping experience for ready-to-wear Boubou garments.

2. Scope of Data Usage

This policy applies to all data collected through:

  • Website interactions
  • Account registration
  • Orders and transactions
  • Customer support communications
  • Marketing and promotional activities

3. Types of Data Used

a. Personal Data
  • Full name
  • Email address
  • Phone number
  • Billing and shipping address
b. Transaction Data
  • Order history
  • Payment status
  • Purchase behavior
c. Behavioral Data
  • Browsing activity on the website
  • Product views (including Boubou styles)
  • Cart activity and preferences
d. Technical Data
  • IP address
  • Device type
  • Browser information

4. Purpose of Data Usage

We use collected data for the following purposes:

  • Processing and fulfilling orders
  • Delivering products to customers
  • Providing customer support
  • Personalizing the shopping experience
  • Improving website performance and usability
  • Conducting marketing and promotional campaigns (with consent)
  • Detecting and preventing fraudulent activities

5. Legal Basis for Data Usage

Where applicable, data is processed based on:

  • User consent
  • Contractual necessity (order fulfillment)
  • Legal obligations
  • Legitimate business interests

6. Marketing & Communication Usage

Your data may be used for:

  • Email marketing campaigns
  • SMS notifications and promotions
  • Retargeting and personalized advertisements

You have full control to:

  • Opt in to receive communications
  • Opt out or unsubscribe at any time

We follow a strict no-spam policy and only send relevant communications.

7. Data Analytics & Profiling

We use data analytics tools to:

  • Understand customer behavior
  • Identify trends and preferences
  • Improve product offerings and website experience

This may include analyzing:

  • Purchase patterns
  • Style and size preferences
  • Browsing and engagement behavior

Automated profiling is used solely for improving user experience and does not produce legal or significant effects on users.

8. Third-Party Data Usage

We may share necessary data with trusted third parties, including:

  • Payment processors
  • Shipping and logistics partners
  • Analytics and marketing service providers

Only essential data is shared, and all third parties are required to maintain confidentiality and data security.

9. Data Minimization Principle

We collect and use only the data that is necessary for:

  • Providing services
  • Improving user experience
  • Meeting legal and operational requirements

We do not collect excessive or irrelevant information.

10. Data Security Measures

We implement strong security practices, including:

  • Data encryption technologies
  • Secure servers and infrastructure
  • Access control and authentication mechanisms
  • Continuous monitoring for vulnerabilities

These measures help protect your data from unauthorized access, misuse, or breaches.

11. Data Retention

Your data is retained only for as long as necessary:

  • To fulfill business and operational needs
  • To comply with legal and regulatory requirements

After the retention period, data is securely deleted or anonymized.

12. User Control Over Data

You have full control over your personal data. You can:

  • Access your data
  • Update or correct information
  • Request deletion of your data
  • Withdraw consent for data usage

Requests can be made through our contact channels.

13. Cross-Border Data Usage

Your data may be processed or stored outside Nigeria.

In such cases, we ensure:

  • Adequate data protection safeguards
  • Compliance with applicable international data protection standards

14. Fashion eCommerce-Specific Data Usage

We use your data to enhance your fashion shopping experience by:

  • Recommending Boubou styles based on preferences
  • Suggesting sizes using previous purchase history
  • Improving product listings and trend analysis
  • Sending reminders for abandoned carts
  • Offering personalized discounts and promotions

15. Prohibited Data Usage

We strictly prohibit:

  • Selling or renting personal data to third parties
  • Misuse of sensitive information
  • Unauthorized sharing of customer data

Your trust and privacy are our top priorities.

16. Policy Updates

We reserve the right to update this Data Usage Policy at any time.

Changes will take effect immediately upon posting on the website.

17. Contact Us

If you have any questions regarding this Data Usage Policy or how your data is used, please contact us:

Email: support@primeskillfashionhub.com
Address: 5, KOSO CRESCENT, GALADIMA DUTSE ROAD, DAWAKI, ABUJA, FCT, NIGERIA

This Data Usage Policy ensures transparency, accountability, and responsible handling of customer data while delivering a secure and personalized shopping experience.